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Calcium: The Bone Builder

Aside from building strong bones, your body needs calcium to handle other important tasks: to move muscles, send messages through the nervous system, help release hormones and enzymes, and circulate blood. While calcium supports all of these critical functions, more than 99% of this precious mineral gets stored in your bones and teeth to keep them healthy and strong - and to have calcium on hand for when you really need it.

If you're not getting enough calcium in your diet, especially during pregnancy, your body will actually draw what it needs from your bones, as if borrowing it, until you replace it with new calcium. Over time, this can weaken your bones.

Storing Calcium for the Future

Periodic table Calcium element symbol

Your body can't make calcium, so it absorbs it from your diet and from supplements, then stores it. From childhood through your teen years, you build up your calcium stores until you reach your peak bone mass; you then stop increasing your calcium stores and start maintaining them. That's why getting calcium early on and throughout your life is so important. Viactiv Calcium + Bone Strengthening delivers 650 mg of bone-building calcium in 2 tasty chews, making getting the nutrients you need a treat.

How Your Bones Change

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Your bones are constantly changing over the course of your lifetime, and calcium is key to supporting these changes, so your bones support you:

  • Your bones continue growing until you reach your peak bone mass in your 20s.

  • As you grow, your bones are broken down and rebuilt through bone remodeling, where old bone tissue is removed, then replaced with new bone tissue, helping repair damage from repeated stresses.

  • After your 30s, your body produces less new bone, and you experience more bone loss. But you can slow down bone loss and help reduce your risk of osteoporosis with proper nutrition and exercise.
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