Our Story
Our first chapter began over 20 years ago with a calcium chew and a mission to help women maintain healthy bones. From the beginning, we understood that the best way to deliver clinical nutrition was to make sure it was enjoyable to taste and easy to take. Hence our obsession with the original delicious, chocolatey calcium-fortified Soft Chew.

We’re proud of the millions of customers we’ve helped, and we’re excited to expand the brand with new products that address a wider range of clinical nutrition needs. From more energy to less stress, and lots of areas in between, we’re exploring multiple ways to help our customers rock their strong “Viactiv” lives.

We hope you enjoy our products as much as we do!
Featured collection
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Bundle & Save
Omega Boost Omega-3 Fish Oil
Passion FruitRegular price From $28.79Regular priceUnit price per$79.98Sale price From $28.79"Bundle & Save" -
Chocolate Calcium Chews
Milk ChocolateRegular price $16.99Regular priceUnit price per -
Caramel Chewable Calcium
CaramelRegular price $16.99Regular priceUnit price per