Left, Happy Woman about to eat a delicious Viactiv Caramel Calcium soft chew.Right, Woman stretching her arm in front of the sun.
Multi-Generational Women holding their fists out of excitement.

Calcium Keeps You Strong at Every Stage

From your teens to pregnancy to menopause and beyond, your bones undergo tremendous changes – and getting the right amount of calcium is key to keeping you going strong. 

Sources of Calcium including Viactiv Calcium soft chews.

Storing Calcium for the Future

Your body can’t make calcium, so it absorbs it from your diet and from supplements, then stores it. That’s why getting calcium early on and throughout your life is so important

Teenage girl holding a volleyball in her right hand.

Building Bone Mass in Your Teens

Your bones absorb more calcium between the ages of 9 and 18 than during any other period in your life reaching peak bone mass in your 20s. Up to 90% of a teen girl’s bone mass is achieved by the age of 18. The more calcium you store during your teens, the greater your peak bone mass as an adult†. 

Pregnant woman gently holding her pregnant belly.

Support for You and Your Baby During Pregnancy

When you’re eating for two, you’re eating to support your health and your baby’s development. To do both, you need to make sure you’re getting enough nutrients, vitamins, and minerals from your diet – including calcium to build their teeth and bones, as well as develop their circulatory, muscular, and nervous system† - the same systems you need calcium to support.

Menopausal Woman smiling in light green shirt and a necklace.

Maintain Strong Bones after Menopause

Adequate amounts of calcium and vitamin D as part of a healthy diet – along with physical activity – may reduce the risk of osteoporosis in later life†. After your 30s, your body produces less new bone, and you experience more bone loss. But, you can slow down bone loss and help reduce your risk of osteoporosis with proper nutrition and exercise.

What is Osteoporosis?

Osteoporosis, which means "porous bone," is a disease in which bones have lost density, making them weaker and more likely to break. If not prevented or if left untreated, osteoporosis can progress silently and painlessly until a bone breaks. According to the National Osteoporosis Foundation:

- 80% of the estimated 10 million Americans with osteoporosis are women.

- As women reach menopause, the chance of developing osteoporosis increases because of the sharp drop in estrogen, which can cause bone loss.

- Approximately one in two women over age 50 will break a bone because of osteoporosis, compared to one in four men over age 50.

- These broken bones, also known as fractures, occur typically in the hip, spine, and wrist.

- Other risk factors for developing osteoporosis include being female, having a thin and/or small frame, being of an advanced age, a family history of osteoporosis, early menopause, a predisposition to lactose intolerance and avoidance of milk products, and a diet low in calcium.

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