Why You Need Viactiv® – Viactiv

Strength to Last a Lifetime:

How Calcium Keeps You Strong at Every Stage

The key to bone health, whether you’re 18 or 80.

From your teens to pregnancy to menopause and beyond, your bones undergo tremendous changes —and getting the right amount of calcium is key to keeping you going strong. Here’s why you need calcium at key stages of your life — and what you can do to help keep your bones healthy.

1

Building bone mass in your teens

Getting the recommended amount of calcium as a teen - 1,300 mg of calcium a day, - can make a big difference in building strong bones.

  • Your bones absorb more calcium between the ages of 9 and 18 than during any other period in your life, which is then "deposited" in your bones.
  • The more calcium you store during your teens, the greater your peak bone mass is as an adult.
  • Up to 90% of a teen girl's bone mass is achieved by the age of 18. Once you reach peak bone mass, your body starts to "withdraw" more calcium than you deposit, which can weaken your bones over time.
  • 86% of teen girls don't get enough calcium in their diet, according to a 2010 study published in The Journal of Nutrition.

Taking Viactiv® Calcium plus D chews, along with a sensible, calcium-rich diet and regular exercise, is a tasty and easy way for teen girls to get the daily calcium they need for strong bones*.

2

Support for you and your baby during pregnancy

When you're eating for two, you're eating to support your health, and your baby's development. To do both, you need to make sure you're getting enough nutrients, vitamins and minerals from your diet — including calcium.

  • For pregnant and lactating adult women, the recommended amount of calcium is 1,300 mg a day.
  • If you don't get enough calcium in your diet, your baby will actually draw it from your teeth and bones to build their own teeth and bones, as well as develop their circulatory, muscular and nervous systems - the same systems you need calcium to support.
  • Continue to lose calcium, and over time your bones can weaken, which can increase your risk of osteoporosis.

Protect your bones by eating calcium-rich foods, and taking a calcium supplement like Viactiv® Calcium plus D. While prenatal vitamins contain calcium, many provide just 20-30% of the recommended amount. Viactiv® Calcium plus D is a delicious way to get the calcium you may need, plus nutrients to boost your calcium absorption and bone health*.

3

Preventing osteoporosis after menopause

Osteoporosis, which means "porous bone," is a disease in which bones have lost density, making them weaker and more likely to break. If not prevented or if left untreated, osteoporosis can progress silently and painlessly until a bone breaks. According to the National Osteoporosis Foundation:

  • 80% of the estimated 10 million Americans with osteoporosis are women.
  • As women reach menopause, the chance of developing osteoporosis increases because of the sharp drop in estrogen, which can cause bone loss.
  • Approximately one in two women over age 50 will break a bone because of osteoporosis, compared to one in four men over age 50.
  • These broken bones, also known as fractures, occur typically in the hip, spine and wrist.
  • Other risk factors for developing osteoporosis include: being female, having a thin and/or small frame, being of an advanced age, a family history of osteoporosis, early menopause, a predisposition to lactose intolerance and avoidance of milk products, and a diet low in calcium.

Adequate amount of calcium and vitamin D as part of a healthy diet - along with physical activity - may reduce the risk of osteoporosis in later life*. Taking Viactiv® Calcium plus D gives you the recommended calcium you need, along with vitamin D and vitamin K.

6 ways to build strong bones and prevent osteoporosis at any age:

1. Eat more calcium-rich and calcium-fortified foods to build up or replenish calcium stores.
2. Take a calcium supplement like Viactiv® Calcium plus D, with vitamin D and vitamin K to help increase calcium absorption and boost bone health*.
3. Avoid carbonated soft drinks loaded with caffeine, as they interfere with calcium absorption.
4. Skip the salty snacks; too much salt can deplete calcium stored in the body.
5. Don't smoke and don't drink alcohol; they decrease bone mass.
6. Get active with regular exercise, including weight-bearing exercise.
* This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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